Content as a word, a concept, a product … is something we are all familiar with. And today, every company is in the content business. Stacks of content that is being used to communicate something: internally to colleagues, externally to customers, clients, partners and investors. Content fatigue has set in, however (a problem I see […]
Scenes: The Energy Source of the Business Story
Recently a client a came to me with one question: Why aren’t we getting better results from the content we have spent months developing? As this is a question I frequently get, the next step was to request a meeting so that I could analyze what they had. The content they showed me (mostly PowerPoint […]
Behind every number is a story…
Recently, I had the pleasure of reading Aswath Damodaran’s Narrative and Numbers (Columbia Business School Publishing 2017). Right from the opening pages of this compelling book, NYU finance professor Damodaran makes it clear that numbers need narratives – and vice-versa. I couldn’t agree more! As I’ve stated in previous blog posts, it’s time corporations invested […]
Story scenes in 2017. Set your scene
The most obvious statement now is: we live in a storytelling world. How can companies be better equipped to participate in this world – regardless of our business or our products? My answer is: think much more clearly and strategically about the story scenes you create. Humans understand scenes. We live them every day. We […]