Content as a word, a concept, a product … is something we are all familiar with. And today, every company is in the content business. Stacks of content that is being used to communicate something: internally to colleagues, externally to customers, clients, partners and investors. Content fatigue has set in, however (a problem I see […]
Scenes: The Energy Source of the Business Story
Recently a client a came to me with one question: Why aren’t we getting better results from the content we have spent months developing? As this is a question I frequently get, the next step was to request a meeting so that I could analyze what they had. The content they showed me (mostly PowerPoint […]