The New 2019 Definition of Content

Content as a word, a concept, a product … is something we are all familiar with. And today, every company is in the content business. Stacks of content that is being used to communicate something: internally to colleagues, externally to customers, clients, partners and investors. Content fatigue has set in, however (a problem I see […]


Finding order in your scenes: Just wait

Eudora Welty, American writer best known for her 1973 Pulitzer Prize winning novel, The Optimist’s Daughter, was a woman of huge intellect and daring. (Her application letter to the New Yorker in 1933 is worth a Google search – as a sample, this is how it starts: Gentlemen, I suppose you’d be more interested in […]


Behind every number is a story…

Recently, I had the pleasure of reading Aswath Damodaran’s Narrative and Numbers (Columbia Business School Publishing 2017).  Right from the opening pages of this compelling book, NYU finance professor Damodaran makes it clear that numbers need narratives – and vice-versa. I couldn’t agree more! As I’ve stated in previous blog posts, it’s time corporations invested […]


Let’s Agree to Agree

So why do we choose to agree with people—accept them and their story? A question I spend a lot of time thinking about in my work with global clients. Last week I came across a fascinating online piece in Politico Magazine written by Matthew MacWilliams (http://tinyurl.com/jrafytg) that said the “single statistically significant variable” that predicts […]