The New 2019 Definition of Content

Content as a word, a concept, a product … is something we are all familiar with. And today, every company is in the content business. Stacks of content that is being used to communicate something: internally to colleagues, externally to customers, clients, partners and investors. Content fatigue has set in, however (a problem I see […]

You against the world?

“Do we need to worry about you?” CIA officer “Hoffman” (Scott Shepherd) asks Tom Hanks’ lawyer character, “Donovan,” thirty minutes into Bridge of Spies. “Not if I’m left alone to do my job.” Thematically we immediately get where this story is going. We feel it. Donovan against the world. A man who wants to do […]